
Management Team
We are made of people from diverse background and ages, with long and colourful work experience in the Government, local enterprises and international corporations, academia, and NGOs. Combined, our strength and focus lies in two areas, namely (1) business development works, and (2) PR, event and media relations. In all our business undertakings, we always ensure that the blend of wisdom of our senior executives and the high energy of tech-savvy young blood works concertedly together to produce the best results.

Shaharuddin Mohamad
A results-driven senior executive with a strong background in finance, strategic planning, and business leadership.
10 years in Cooperative Banking, followed by career in the Al-Bukhary Group, holding various key positions. Served as the Northern Region Corporate Planner for the Group, in charge of Turnaround Management and Merger & Acquisition for the owner. Was appointed CEO of the Sugar Refinery and gained experience to commodities trading in raw sugar, rice, wheat and palm oil. Subsequently, started his own business of logistics, ferrying cargoes domestically and internationally. Among his international clients was Cargill HK and Kalbe International Indonesia.​ He sold his business in 2010 and was semi-retired when he was offered and accepted the post of Group CEO of MyAngkasa Holdings.
President & CEO

Zainal Baharuddin
A much sought-after resource person in the event management industry, and PR and branding exercises by various well known corporate clients.
​
Started his career in project management of property development before diverted his attention to a more creative industry - producing TV commercials and performing PR, media relations, and branding works. His major account include Petronas, Giant, GSK, Malaysia Airports, among others. Organised Global Islamic Tourism Conference & Exhibition, Annual Civil Service Conferences, ASEAN Leadership Summit, Midnight Walk with the Stars / Karnival BersamaMu, and long list of dinner shows, award nights, launching, signing and opening ceremony events. ​A Social Activist and the Technical Advisor to the Persatuan Pengguna Islam Malaysia (Muslim Consumers Association of Malaysia) and the Malaysian Chapter of The World Muslim Consumers Association.
Director, Communications

Abd Halim Hafiz
Abd Halim Hafiz, aged 61, is a distinguished architecture and interior design luminary whose journey is marked by a rich tapestry of experiences and a comprehensive understanding of diverse industries. His invaluable contributions to the world of design and his astute business acumen make him an essential asset to Elenet.
​
The amalgamation of experiences in design, banking, corporate finance, and construction, positions Abd Halim as a professional with a diversified skill set. This diverse background equips him with a holistic understanding of business operations, enabling him to transcend traditional boundaries and approach challenges with a multifaceted perspective. His ability to bridge the creative and analytical realms sets him apart as a strategic thinker capable of navigating complexities across industries. Abd Halim envisions Elenet as a dynamic force in the intersection of design, business, and innovation. His contributions play a pivotal role in steering the company towards new horizons, ensuring that Elenet remains at the forefront of industry trends and strategic growth.
Director, Business Development

Darzy Norhalim
Formerly, he was the Director of Digital Inclusion at MDEC, an Investment Analyst at Phileo Allied, General Manager of HW LIMA (LIMA ‘97 and ‘99) and a Construction Engineer at Exxon.
​
Over 20 years in MDEC, he led the MSC Malaysia social impact programmes. Spearheaded the national roadmap of Malaysia’s Sharing, Gig & Freelance Economy. Founded and led implementation of 2 national programmes under the 11th Malaysia 5-year Plan (RMK11), namely eRezeki and Global Online Workforce (GLOW) - enabling target communities of about 500,000 B40s to gain economic benefits. Provided advisory services to the World Bank, World Economic Forum, World Islamic Economic Forum, UNDP, Islamic Development Bank, Government of Kenya, and several Crowdsourcing Associations in Europe, on Government-led Sharing Economy models.
Director, Strategy

YM Dato' Raja Aznil
YM Dato' Raja Aznil is still serving as the Consultant in industry empowerment at Limkokwing University, and was formerly holding key positions in a number of Government and private organisations. Among others, he was the COO of Halal International Selangor (a State arm to develop Halal industry), SVP at Limkokwing, Director of Creative Services at Malaysia Design Innovation Centre, SVP at MDTC, Executive Creative Director at Batey Ads Malaysia, and MD of Idea Stations.
​
Worked on many government agencies such as Ministry of Youth and Sports, Ministry of Science, Technology and Innovations, the Prime Minister’s Office and State Governments. Projects include Rakan Muda, Taknak, KLIA launch, Asia Games bid 2006, SEA Games 2007, Museum Belia Melaka, Galeri Sri Perdana, Mines Wonderland’s Water Screen, A Formosa 4D Movie, Hari Sukarelawan Negara launch, Hari Belia 2003 launch. Developed and handled branding and advertising campaigns for major corporations such as Matsushita, Shell, Nestle,Dunhill, Mild Seven, British Petroleum, Petronas, Pacific Foods , Khiazh Marketing and Halal International Selangor.
Director, Product Development

Alena Zakaria
Alena Zakaria is a seasoned event and project management professional with conference production experience since 2007, overseeing events across APAC and the Middle East. Her expertise spans healthcare, oil and gas, finance, manufacturing, and smart cities, with notable events such as the Asset Integrity Management Conference (UAE), e-Government Congress (Saudi Arabia), and Smart Manufacturing Conference (APAC). She excels in event strategy, stakeholder engagement, and building strategic partnerships, consistently delivering impactful events and driving revenue growth. Alena played a key role in conceptualising and executing BTL campaigns for the 2018 Program GLC Bersama PM: Engagement with Axiata Group and Celcom Employees & Ecosystem and conceptualised Hello Kitty Appreciation Day. In 2012, she mentored a village alongside a team of jurors selected by a Malaysian state, leading them to win the RM1 million grand prize at the Anugerah Desa Sejahtera national award. She has led community empowerment projects worth over RM2 million (2021–2023) and previously managed digital literacy initiatives for rural communities
Director, Programmes & Partnerships

Ts. Dr. Zulkifli bin Ab. Rashid
Started as a behind-the-scenes force in film and video production as an assistant director and director around 1990–1993. Awarded the 2023 National Book Award Recipient, Industry Category: Best General Book (Arts Management), titled Artistic Management of Performing Arts). Was directly involved behind the scenes of stage performance as an event manager, stage manager, lighting designer, production manager, technical director, artistic director, and performance director at Istana Budaya since 1994 until 2008. His involvement includes various genres of performance production such as theatre, musicals, concerts, dances, festivals, and launching or opening programmes at both national and international levels.
He moved from Istana Budaya to ASWARA as Deputy Dean, Lecturer, and Head of the Production Management Module at the Faculty of Music,. Later, he was appointed as Director of Corporate and International Relations., and Dean, Faculty of Visual Communication Design, as well as Dean, Faculty of Art, Culture, and Heritage Manage
Resident Expert,
Event and Art & Culture

Azmi Jaffri
A Creative Maestro in the Entertainment Industry.
In 1988, he served as a Cultural Artist at Kompleks Budaya Negara. Notable achievements include involvement in the opening performances for the Commonwealth Conference and participation in the bidding to host the CHOGM Conference in Mauritius, Spain. His significant contribution to the "Visit Malaysia 1990" promotion further showcased his dedication to cultural representation. Joining TV3 in 1994 marked a pivotal moment in Azmi's career, spanning six years at various locations from Bangsar to Seri Pentas. Subsequently, he collaborated with ANTAH UTV on programs like "City of the Rich," "Idaman dan Astana Idaman," "Ribut," and "Rumah Ayah." His excellence in television production was recognized with accolades such as the Best Image Consultant Award at the PROPRIMA Awards and consultancy roles for approximately 22 films. Azmi's versatility extends beyond traditional television, encompassing live performances and event hosting. He organized Pesta Citarasambal in Kuala Lumpur and Perak, showcasing his ability to curate and manage diverse cultural celebrations. Notably, he ventured into the realm of online media, establishing SWATV Media as a YouTube channel, where he offers unique content and experiences.
Head, Media and Publicity

Nizal Mohammad
Nizal Mohammad is a distinguished corporate leader, professional trainer, and nation-builder with an extensive career spanning media, human capital development, and leadership empowerment. A seasoned journalist, host at various radio and TV stations and sort after professional trainer wth over three decades of experience, he has been instrumental in shaping the media landscape, strengthening corporate talent, and driving impactful national initiatives. His expertise in media communication, crisis management, and public relations has made him a trusted advisor for corporate leaders, government agencies, and organisations looking to refine their branding, storytelling, and stakeholder engagement strategies.
Head, Strategic Alliance

External Panel of Subject Matter Experts
Our external panel of Subject Matter Experts use their business expertise and wealth of experience to help identify and validate business opportunities for your organisation.

Zamiel Zukie
Tourism & ESG
Certified Tourism Industry Expert under MPC

Sheikh Jamaluddin
Insurance & Investment
CEO
Pembangunan Ekuiti

YM Tengku Reza
Finance
Former GM/CEO Fidelity Asia Bank and VP Cagamas

Mohd Razif Mohd Nor
Banking
Former Senior Banker in RHB, Bank Muamalat

Raja Fernalis
Energy Tech
Technical Director
EXS Energy

Dr Rahman Bidin
Waqf
Former Board Member of MRCB

Fadzil Zakaria
Digital Strategy
Former GM
Sapura Defence Technology

Lye YK
Retail