Management Team
We are made of people from diverse background and ages, with long and colourful work experience in the Government, local enterprises and international corporations, academia, and NGOs. Combined, our strength and focus lies in two areas, namely (1) business development works, and (2) PR, event and media relations. In all our business undertakings, we always ensure that the blend of wisdom of our senior executives and the high energy of tech-savvy young blood works concertedly together to produce the best results.
President & CEO
Shaharuddin Mohamad
A results-driven senior executive with a strong background in finance, strategic planning, and business leadership.
10 years in Cooperative Banking, followed by career in the Al-Bukhary Group, holding various key positions. Served as the Northern Region Corporate Planner for the Group, in charge of Turnaround Management and Merger & Acquisition for the owner. Was appointed CEO of the Sugar Refinery and gained experience to commodities trading in raw sugar, rice, wheat and palm oil. Subsequently, started his own business of logistics, ferrying cargoes domestically and internationally. Among his international clients was Cargill HK and Kalbe International Indonesia.​ He sold his business in 2010 and was semi-retired when he was offered and accepted the post of Group CEO of MyAngkasa Holdings.
Director, Communications
Zainal Baharuddin
A much sought-after resource person in the event management industry, and PR and branding exercises by various well known corporate clients.
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Started his career in project management of property development before diverted his attention to a more creative industry - producing TV commercials and performing PR, media relations, and branding works. His major account include Petronas, Giant, GSK, Malaysia Airports, among others. Organised Global Islamic Tourism Conference & Exhibition, Annual Civil Service Conferences, ASEAN Leadership Summit, Midnight Walk with the Stars / Karnival BersamaMu, and long list of dinner shows, award nights, launching, signing and opening ceremony events. ​A Social Activist and the Technical Advisor to the Persatuan Pengguna Islam Malaysia (Muslim Consumers Association of Malaysia) and the Malaysian Chapter of The World Muslim Consumers Association.
Director, Business Development
Abd Halim Hafiz
Abd Halim Hafiz, aged 61, is a distinguished architecture and interior design luminary whose journey is marked by a rich tapestry of experiences and a comprehensive understanding of diverse industries. His invaluable contributions to the world of design and his astute business acumen make him an essential asset to Elenet.
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The amalgamation of experiences in design, banking, corporate finance, and construction, positions Abd Halim as a professional with a diversified skill set. This diverse background equips him with a holistic understanding of business operations, enabling him to transcend traditional boundaries and approach challenges with a multifaceted perspective. His ability to bridge the creative and analytical realms sets him apart as a strategic thinker capable of navigating complexities across industries. Abd Halim envisions Elenet as a dynamic force in the intersection of design, business, and innovation. His contributions play a pivotal role in steering the company towards new horizons, ensuring that Elenet remains at the forefront of industry trends and strategic growth.
Director, Product Development
YM Dato' Raja Aznil
YM Dato' Raja Aznil is still serving as the Consultant in industry empowerment at Limkokwing University, and was formerly holding key positions in a number of Government and private organisations. Among others, he was the COO of Halal International Selangor (a State arm to develop Halal industry), SVP at Limkokwing, Director of Creative Services at Malaysia Design Innovation Centre, SVP at MDTC, Executive Creative Director at Batey Ads Malaysia, and MD of Idea Stations.
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Worked on many government agencies such as Ministry of Youth and Sports, Ministry of Science, Technology and Innovations, the Prime Minister’s Office and State Governments. Projects include Rakan Muda, Taknak, KLIA launch, Asia Games bid 2006, SEA Games 2007, Museum Belia Melaka, Galeri Sri Perdana, Mines Wonderland’s Water Screen, A Formosa 4D Movie, Hari Sukarelawan Negara launch, Hari Belia 2003 launch. Developed and handled branding and advertising campaigns for major corporations such as Matsushita, Shell, Nestle,Dunhill, Mild Seven, British Petroleum, Petronas, Pacific Foods , Khiazh Marketing and Halal International Selangor.
Resident Expert,
Event and Art & Culture
Ts. Dr. Zulkifli bin Ab. Rashid
Started as a behind-the-scenes force in film and video production as an assistant director and director around 1990–1993. Awarded the 2023 National Book Award Recipient, Industry Category: Best General Book (Arts Management), titled Artistic Management of Performing Arts). Was directly involved behind the scenes of stage performance as an event manager, stage manager, lighting designer, production manager, technical director, artistic director, and performance director at Istana Budaya since 1994 until 2008. His involvement includes various genres of performance production such as theatre, musicals, concerts, dances, festivals, and launching or opening programmes at both national and international levels.
He moved from Istana Budaya to ASWARA as Deputy Dean, Lecturer, and Head of the Production Management Module at the Faculty of Music,. Later, he was appointed as Director of Corporate and International Relations., and Dean, Faculty of Visual Communication Design, as well as Dean, Faculty of Art, Culture, and Heritage Manage
Director, Strategy
Darzy Norhalim
Formerly, he was the Director of Digital Inclusion at MDEC, an Investment Analyst at Phileo Allied, General Manager of HW LIMA (LIMA ‘97 and ‘99) and a Construction Engineer at Exxon.
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Over 20 years in MDEC, he led the MSC Malaysia social impact programmes. Spearheaded the national roadmap of Malaysia’s Sharing, Gig & Freelance Economy. Founded and led implementation of 2 national programmes under the 11th Malaysia 5-year Plan (RMK11), namely eRezeki and Global Online Workforce (GLOW) - enabling target communities of about 500,000 B40s to gain economic benefits. Provided advisory services to the World Bank, World Economic Forum, World Islamic Economic Forum, UNDP, Islamic Development Bank, Government of Kenya, and several Crowdsourcing Associations in Europe, on Government-led Sharing Economy models.
Head, Media and Publicity
Azmi Jaffri
A Creative Maestro in the Entertainment Industry.
In 1988, he served as a Cultural Artist at Kompleks Budaya Negara. Notable achievements include involvement in the opening performances for the Commonwealth Conference and participation in the bidding to host the CHOGM Conference in Mauritius, Spain. His significant contribution to the "Visit Malaysia 1990" promotion further showcased his dedication to cultural representation. Joining TV3 in 1994 marked a pivotal moment in Azmi's career, spanning six years at various locations from Bangsar to Seri Pentas. Subsequently, he collaborated with ANTAH UTV on programs like "City of the Rich," "Idaman dan Astana Idaman," "Ribut," and "Rumah Ayah." His excellence in television production was recognized with accolades such as the Best Image Consultant Award at the PROPRIMA Awards and consultancy roles for approximately 22 films. Azmi's versatility extends beyond traditional television, encompassing live performances and event hosting. He organized Pesta Citarasambal in Kuala Lumpur and Perak, showcasing his ability to curate and manage diverse cultural celebrations. Notably, he ventured into the realm of online media, establishing SWATV Media as a YouTube channel, where he offers unique content and experiences.
External Panel of Subject Matter Experts
Our external panel of Subject Matter Experts use their business expertise and wealth of experience to help identify and validate business opportunities for your organisation.
Zamiel Zukie
Tourism & ESG
Certified Tourism Industry Expert under MPC
Sheikh Jamaluddin
Insurance & Investment
CEO
Pembangunan Ekuiti
YM Tengku Reza
Finance
Former GM/CEO Fidelity Asia Bank and VP Cagamas
Mohd Razif Mohd Nor
Banking
Former Senior Banker in RHB, Bank Muamalat
Raja Fernalis
Energy Tech
Technical Director
EXS Energy
Dr Rahman Bidin
Waqf
Former Board Member of MRCB
Fadzil Zakaria
Digital Strategy
Former GM
Sapura Defence Technology
Lye YK
Retail