Our
Projects
Creativity
Creativity was in the Almighty from the beginning and transferred to the brave and dreamers among us. Granted with a team of people both gifted and creative, chef-like we create for you the most palatable designs and unlike Picasso and Monalisa, we give the smiles away to our customers.
We are the forbearers of something different and dare deviate from the norm. If your infinite soul wants fresh ideas for your marketing, advertising, publishing and promotional needs, consult ELENET for new, innovative and creative solutions.
The Equipment that Makes it Work
Our creative team is supported by state-of-the art support: computers and high-end hardware as well as an extensive library of books and other materials for research. Our end product is oa testimony of our high-quality ideas and art materials used to produce all our work.
Our Creative and Servicing Team
Our creative and servicing team members are carefully selected and provided with extensive in-house and on-the-job training prior to being assigned to specific positions in the field in which they show the strongest ability. More importantly, they are supported by a committed team of experienced subject matter experts.
ELENET ensures that all our clients are always served by personnel who are, if not the best, show the potential to be the best. We do not discriminate whether they wear a tudung, mini-skirt or baggy jeans, they are usually well-versed and are sensitive to and knowledgeable in your PR and A&P needs.
ELENET’s list of satisfied customers are growing, and we have proven that we can succeed because we know what the clients want and embark to focus on the individual customers’ need.
53rd Merdeka Celebration
Produced audio visual effect and organised Merdeka celebration shows
Airport Council International (ACI) World & Asia Pacific Conference and Exhibition
Produced audio visual effect and launch ceremony
Festival Filem Malaysia, Sabah and Nu Sentral Launch
Performed stage preparation and audio visual works
Our Past Clients
1
Malaysia Airports
Holding Berhad
We managed a 2-day Face-to-Face with the Media Seminar for Senior Management, Airport Literacy Programme for Journalists, and Group Dynamics Team Building-Brainstorming Sessions for Corporate Communications & PR Departments of MAHB & KLIA.
When we first came on board it was tough dealing with the complaints from the print media almost every week. However, after arranging for a few airport literacy programmes designed specially for journalists, the situation improved by leaps and bounds.
We also arranged for “brainstorming” sessions at 2 days 1 night retreat for key departments of MAHB involving and committing their heads of departments to chart future directions for their personnel in line with the overall objectives set by MAHB. “Group Dynamics” sessions of this nature proved so successful that many other departments in MAHB are waiting for us to take them for their “Light, Easy and Fun (LEAF)” Retreat.
4
The National Chamber of Commerce and Industry of Malaysia
Launch of Malaysia Trade X-Change: We took over the job as a rescue mission and handled the advertising, media and public relations campaign, enabling the organisation to enjoy wide media coverage. Our duties include below and above-the-line advertising, marketing, media relations, holding press conferences, protocol arrangements, speech writing for Ministers and launching coordination.
7
Carcosa Seri Negara -
PR Consultancy
This prestigious property was given a new positioning when we took over as Public Relations Consultant. Massive publicity over the media and redesigning of new collateral had breathed new life into the property.
10
Fujitsu Limited -
Corporate Profile
A work of art, creating this company’s corporate profile for presentation to the organisation’s President in Japan and for representation to the IAP conference organised by MDEC. A lot of considerations taken into the planning of the profile, which was miraculously completed in a short space of time. The result: Big smiles from the Client!
13
Ministry of Youth & Sports
We were engaged by the Ministry for a number of public relations and consultancy works.
We were first entrusted with building up the media hype for Larian Rakyat 2006 which was aimed at garnering support by Malaysians for the country’s bid to host the 2006 ASIAN Games. We played a part in increasing the number of registrants from a mere 380,000 to a whopping 2.8 million in two weeks! Alas, Malaysia lost the bid, nevertheless, the Run was a reflection of the people’s spirit and support. Subsequently, we were involved in building up the publicity and media for the KL2001 SEA Games via the ASEAN Voyage of Friendship and Torch Flight with launches by the Prime Minister and Minister of Defence.
We also delivered the concept and management of Malaysia’s attempt to create the Longest Banner In The World with a certification by the Malaysia Book of Records and The Guinness World Records.
In January 2003, we were engaged as Media Consultants for the Ministry to set up their in-house Media Unit. This was to streamline the various activities carried out that had not been receiving enough media support. House styles were created to show unity within, more press conferences were organised and representatives from each department sat with us every week for training and to share activity news from each department. This helped us to brainstorm and propose ideas to bring these activities back to the youths, whom unfortunately had little clue how to participate. This called for an extensive publicity programme, including media monitoring of the effect of such programme. Our Media Reports included not only the monthly cost value of all related article published, but also an analysis of the news and the slant of public opinion on the Ministry which was of paramount interest
2
London Business School Alumni Club of Malaysia
Appointed as Conference and Event Manager for Regional Conference “Malaysia-Singapore Businesses Expanding In Asia : New Challenges and Opportunities”
For this particular event, the Alumni wanted to create a first-ever conference where two Deputy Prime Ministers of Malaysia and Singapore were Keynote Speakers. Even though it was difficult to pindown both the DPMs for a date, but we managed it against all odds. This was preceded by the Pre-Conference Dinner for invited captains of industries and the full day Conference the following day. It was a highly publicised event in Kuala Lumpur and Singapore
5
Hilton International Batang Ai Longhouse Resort -
Full A&P Campaign
This campaign covers television commercials, radio jingles, sponsorship of radio programmes and aggressive advertising in travel magazines, local and regional newspapers and magazines as well as expatriate club magazines in Malaysia, Singapore and the region. This campaign, together with the resort’s excellent facilities and services has earned it the 1997 ASEANTA Award for the Best New Tourism Attraction in ASEAN.
3
Telekom Malaysia Berhad
(TM)
Commissioned to undertake works for the launch of Olympian Series, which include design of TM Calling Card, production of Collector’s Pack, Buntings, Launch Stage, Minister’s speeches, Launch Gimmick & Entertainment Video in English & Bahasa Malaysia, and coordination with offices of Minister and the Olympic Council Malaysia.
We designed and produced the 2001 SEA GAMES, World Cup Golf and Sukom-related Prepaid Calling Cards and Collectors’Packs for this client. All these historical events were captured on telephone cards and packs, the SEA Games and World Cup Golf were limited editions sets. Meanwhile for Sukom, the cards depict illustrations which show some home-grown antics of our aspiring sportsmen in preparation for the Sukom ‘98 Commonwealth Games. Another best-selling pack is SIMPLY THE BEST which gives a whole new concept to the jigsaw puzzle. Other cards include Valentine’s Day cards which have all sold out and become collector’s items and the Chinese New Year angpow packets and cards.
6
Murphy Oil
We performed works for Murphy Oil Corporation in providing (1) Personalised Presentation Skills Training, and (2) Advertising and Design of Exhibition Stands
8
Malaysia Digital Economy Corporation
We were commissioned for the Main Booth Design for MSC / IAP Expo 2000 which included not only the design and layout, but also the research and overall coordination involved to meet the expectation of the event’s high-profile VIP attendees.
For the second project, we were appointed to perform design works for Multimedia Development Grant Scheme (MGS) Brochure, and design and installation of backdrop for the launch of the MSC Global Schools Network that was beamed worldwide. We were also involved in the development of the supporting collateral for the pre-launch of Bandar Cyberjaya - the Nucleus of the MSC.
11
Affin Merchant Bank Bhd
We were on board as Media Consultants and Public Relations Consultants for the bank. This included planning and organising events, and media management, writing assignments: press releases, speeches, Q&A for interviews, Annual Reports, etc.
14
Emrail Sdn Bhd
How we got on board Emrail’s team as Public Relations Consultants is a story we often like to tell. We fondly recall being summoned one day to assist in organising a launch the next morning… since then however things have been more planned! MOU Signing Ceremonies, crisis management, and event management are some of our contributions to this quiet giant of a company. We also undertake media monitoring, build media relations and organise media nights
9
Fujitsu Telecommunications Asia - Advertising & Corporate Brochure
From concept to photography and finished artwork, we have created a number of advertisements as well as the company’s corporate profile to position this conservative organisation as a dynamic company in line with its MSC status.
12
Maju Hotels & Resorts (Maju Holdings) - PR Consultancy
We carried out a new A&P and Marketing Campaigns for Maju Hotels and Resorts to reposition Kampung Tok Senik Resort in Langkawi and Desa Utara Pedu Lake Resort in Kedah. These two unique properties were given a fresh approach in their branding as tourists are always on the lookout for such niche getaways. The campaign takes them to Australia, Europe and Asia. Kampung Tok Senik, an only-one-of-its kind resort in the world is in the midst of a paddy field and rubber plantation, while Desa Utara, rests next to Pedu Lake and is in the midst of a tropical rainforest. As the Public Relations Consultants for Maju Hotels and Resorts, these properties received a lot of media coverage which generated major enquiries and bookings from expatriates, locals and foreigners alike.
15
SAAG Consolidated (M) Berhad
Our work with SAAG for our Media Relations and Publicist retainer began with a blast. There were a number of exciting announcements to be made and we executed those in style at a press conference. They wanted better publicity after a quiet period, and they got it.
16
Chevrolet-Hicomobil Sdn Bhd
At that point in time, Chevrolet was still a new brand to the local market. As a Media Consultant and Event Manager, we planned their publicity campaign starting with the introduction of their new CEO to the media and moving on to the big launch in early 2004.
